AFRA △ AMBA
Inspired by African culture, instinctive feminine strength and raw nature. Afra creates jewelry that fuses old world aesthetics with new world fashion. This results in breathtakingly unique, wearable works of art. The powerful shapes encourage the owner to live fearless. At least this is Afra’s secret wish.
Afra is born and raised in Amsterdam and this has been her hometown ever since. Besides this city, she loves to be in Berlin for inspiration and self-development. This is a place where a lot of her inspiration comes from. For example, the Afra Amba bodychains were born in Berlin.
How it all started: Afra never could find jewelry that she loved to wear. She then decided to try to make some herself a number of years ago. Afra discovered that she liked to do this so much that she wanted to design and create more and more. Through friends she met someone who was a goldsmith for already 15 years. Afra took masterclasses from her and then became a goldsmith too. Now, years later, Afra wears her ideal jewelry all day every day. The fact that she makes others happy with her jewelry too is her dream coming true.
Afra uses solely sterling silver and 14 carat gold. She believes that these materials feel like you’re grounded and she just loves to feel the quality of these materials. All silver and gold used is Fairtrade. Besides that, Afra recycles all spare pieces of material by remelting.
Her goldsmith atelier in Amsterdam became her second home, she loves to be there and to create jewelry for people around the world. This is a place where she can express her creativity and passion, surrounded by her beloved plants.
Besides designing and creating jewelry, Afra also loves to play vinyl records. 90s and modern techno, acid and electro are her favorites. Afra performs in clubs in and around the Netherlands. https://soundcloud.com/afra-amba https://www.instagram.com/afraambamusic/
The one thing that Afra loves to do most is to create custom made jewelry. This is because of the emotional value of the pieces. A piece of jewelry that is made especially for one person is very valuable to both the wearer and to Afra.