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Inspired by African culture, instinctive feminine strength and raw nature. Afra creates jewelry that fuses old world aesthetics with new world fashion. This results in breathtakingly unique, wearable works of art. The powerful shapes encourage the owner to live fearless.

 

At least this is Afra’s secret wish..

Inspired by African culture, instinctive feminine strength and raw nature. Afra creates jewelry that fuses old world aesthetics with new world fashion. This results in breathtakingly unique, wearable works of art. The powerful shapes encourage the owner to live fearless.

 

At least this is Afra’s secret wish..

HOW IT ALL STARTED

Years ago after having trouble finding jewelry she would love to wear, Afra decided to try to make some herself. She discovered that she loved to do this so much, she wanted to design and create more and more. Through friends she met someone who had been a goldsmith for over 15 years and decided to take masterclasses from her. Afra then became a goldsmith herself! Now, years later, Afra wears her ideal jewelry all day every day. The fact that she makes others happy with her jewelry too, is her dream coming true.

Afra is born and raised in Amsterdam and this has been her hometown ever since. Besides this city, she loves to be in Berlin for inspiration and self-development. This is a place where a lot of her inspiration comes from. For example, the Afra Amba bodychains were born in Berlin.

Afra uses solely sterling silver and 14 carat gold. She believes that these materials feel like you’re grounded and she just loves to feel the quality of these materials. All silver and gold used is Fairtrade. Besides that, Afra recycles all spare pieces of material by remelting.

Besides designing and creating jewelry, Afra also loves to play vinyl records. 90s and modern techno, acid and electro are her favorites. Afra performs in clubs in and around the Netherlands.

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The one thing that Afra loves to do most is creating unique custom made jewelry. This because of the emotional value of the pieces. A piece of jewelry that is designed and created especially for one person is very valuable to both the wearer and to Afra.